Like all our TV ads and the valuable TV time screening them, our new TV commercials were free of charge.
But in particular thanks to Gerard Lambkin and Keri Grant the Director and Producer who poured their hearts in these very high quality productions. It took Gerard over a week just to find the locations and another week to shoot and edit.
Special thanks, too, to Pete Jones who wrote the moving music that carries the emotion of the scenes.
Created to show the unique Australian rural scene while at the same time directly communicating the enormous distances facing country people needing specialist medical care, the "Signs" TV commercials bring both together in a highly creative way.
Some typical feedback we have received:
" My goodness they are excellent. We have to be resilient in our line of work and each advert has really touched our hearts. If they can move us in such a way, they will definitely touch the hearts of the general public.
Fantastic, you have really captured the essence of country patients and the ordeals they face just to receive treatment. "
Sue Beard, Transport & Accommodation Co-ordinator
Leukaemia Foundation Victoria
The networks represented here continue to run our TV commercial as specially scheduled Community Service Announcements or at other times as fillers when their programming allows.
Their support is a vital element of our communication strategy. They are not only helping to get the message to those people who may qualify for our assistance but also to willing volunteer pilots, volunteer helpers and referring health professionals.
All participating networks are valuable members of the Angel Flight family.